How Duolingo is using its 'unhinged content' with Duo the Owl on

Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.

🦉 That Duolingo owl is unhinged - The Hustle

The New Way of Story-telling Gets Duolingo 2.9 Million Following on TikTok Within 5 Months, by Jiatai Qi, Marketing in the Age of Digital

still don't see a problem with what i do - don't come for my beak!!! #

The unhinged drama: Duolingo vs. Jack Appleby — Edify Content, Content Strategy Consultants, Key Message Consulting

Unpacking the delicate art of the unhinged social media mascot

Duolingo's mascot becomes TikTok icon by twerking on tables and thirsting over Dua Lipa

Duolingo TikTok Channel - The Shorty Awards

Is the “Unhinged” Social Media Strategy a Fit for Every Brand? - 3E Public Relations

From 0 To 575 Million Users - Duolingo's Growth Story

Duolingo attends the Barbie premiere in Los Angeles : r/popculturechat