How TikTok is using data to convince gaming brands to spend on the platform - Digiday

On Monday, TikTok published a new research report, developed in partnership with Newzoo, breaking down TikTok’s influence as a marketing and discovery platform for brands in the gaming space.

Pitch deck: Inside the TikTok Shop pitch to brands - Digiday

Pitch deck: Inside the TikTok Shop pitch to brands - Digiday

Likes Media

TikTok Shop brands are using livestreams for Black Friday & Cyber

Ad agency esports and gaming strategy—what marketers should know

THE GLOBAL STATE OF DIGITAL IN JULY 2022

Research Briefing: Brands seem unsure about TikTok's marketing

Ad spending on TikTok defies advertising slowdown - Digiday

How We're Not Really Strangers took over TikTok

Pitch deck: How TikTok is courting advertisers - Digiday

Report: Most important data on digital audiences during coronavirus

How brands finally figured out TikTok - Modern Retail

Pitch deck: Inside the TikTok Shop pitch to brands - Digiday

TikTok Game Ads: A Winning Strategy for Boosting Downloads