How CSAA Pulled Off the Ultimate 'Rickroll' - WSJ

The insurance carrier’s latest campaign captured new audiences and increased sales—with the help of a 1980s icon and an enduring social media prank

Dani Townsend on LinkedIn: How CSAA Pulled Off the Ultimate 'Rickroll

Linda Goldstein on LinkedIn: How CSAA Pulled Off the Ultimate 'Rickroll

Rick Astley Talks TikTok and the Infamous Rickrolling Meme: 'I Don't Click

CSAA Insurance and Deloitte Digital Are Going to Rickroll the Super Bowl

Linda Goldstein on LinkedIn: How CSAA Pulled Off the Ultimate 'Rickroll

Andrea Hecht on LinkedIn: How CSAA Pulled Off the Ultimate 'Rickroll

Linda Goldstein on LinkedIn: How CSAA Pulled Off the Ultimate 'Rickroll

Jiang T. on LinkedIn: How CSAA Pulled Off the Ultimate 'Rickroll

Brand News - CMO Today - WSJ

Rick Astley Rolls With CAAA In New Ad 08/23/2022