Adidas's new Gen Z, fashion-forward line is its biggest launch in

Adidas is launching a new collection called Sportswear, positioned between its Performance and Originals lines and aimed at Gen Z. Just don’t call it athleisure.

Adidas's new Gen Z, fashion-forward line is its biggest launch in 50 years

Adidas releases new sports label to attract China's Gen Z

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adidas Originals Unveils New Store in the Fashion Forward City of Chandigarh

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A ray of 'Sonshine': Son Heung-Min launches adidas Sportswear

Introducing adidas Z.N.E. Collection: The Perfect Fusion of Style, Comfort & Sportswear Technology