Too much choice: The psychology of analysis paralysis - Big Think

When faced with too many choices, many of us freeze — a phenomenon known as "analysis paralysis." Why? Isn't choice a good thing?
When faced with too many choices, many of us freeze — a phenomenon known as analysis paralysis. Why? Isn't choice a good thing?

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Too much choice: The psychology of analysis paralysis - Big Think

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Too much choice: The psychology of analysis paralysis - Big Think

Choice overload happens when the brain, faced with an overwhelming number of similar options, struggles to make a decision. A new Caltech study reveals the parts of the brain responsible for it

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Analysis Paralysis: The Paradox of Choice, by AJ Keller, Neurosity

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