In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences - Digiday

At the moment, the crux of the tension between these two forms of in-game advertising comes from the fact that many brand marketers still don’t fully grasp the differences between them — and that they are spending from a unified and often experimental gaming budget.

How Effective is In-game Advertising as Marketing Strategy?

Morning Consult Brands: Tucker Carlson Out at Fox News; Don Lemon Out at CNN - Morning Consult

Is In-Game Marketing Relevant To Advertising? - Konnect Insights - Social Listening and Analytics Tools

How SPO is driving ad tech's decarbonization push - Digiday

Franck Vinchon on LinkedIn: The Tyranny of the Marginal User

As metaverse hype subsides, in-game advertising companies are focusing on their gaming roots

Morning Consult Brands: Tucker Carlson Out at Fox News; Don Lemon Out at CNN - Morning Consult

Why You Should Invest in In-Game Advertising

How SPO is driving ad tech's decarbonization push - Digiday

3 Reasons Why Marketers Should Use In-Game Advertising?​ - HotPlay

In-game Advertising Shows Great Potential – But Marketers Have These Demands

Franck Vinchon on LinkedIn: The Tyranny of the Marginal User