TikTok's average user watch hour time is growing as compared to , posing the Google-owned video platform some real threat

In the TikTok vs. Battle, Short-Form Wins in the US and UK

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People Are Spending More Time Watching Videos on TikTok Than on , Study Shows

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Average Time Spent On Social Media in 2023 (by Platform)

The Battle Over TikTok Is Just Starting. Here Are the Potential Winners. - Barron's

How TikTok Reads Your Mind - The New York Times

TikTok has overtaken in average watch time in the US and UK

TikTok shares your data more than any other social media app: Study

TikTok Overtakes In Terms Of Average Watch Time

Everyone wants to know how to be famous on social video app TikTok - Vox

TikTok Statistics: A Deep Dive into Usage, Marketing, and Viral Trends

How TikTok is talking with brands and agencies about ban threat

Kids and teens now spend more time watching TikTok than , new data shows

Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo' 03/08/2023