Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Rose Luk on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Marketing in the metaverse: The biggest opportunities for brands, Advertising

How Roblox is bringing AI to the metaverse

Maria Sit on LinkedIn: So delighted for the recognition the teams at AIA received for being…

Genady Chybranov on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Roblox Opens for Ad Business — Will Other Metaverse Platforms Follow?, by Richard Yao, IPG Media Lab

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy - ScienceDirect

Marketing in the metaverse: The biggest opportunities for brands, Advertising

Will ChatGPT and AI reignite China's metaverse?, Analysis

Roblox: How the children's game became a $30bn bet on the Metaverse

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

Making money in the metaverse: Inside the new digital side-hustle