The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine

Redesigning a logo entails some risks, mainly because very few general rules exist, and consumer sentiment can throw up surprises. There are perhaps only two “truths” when it comes to successful brand logos, and neither has to do with the design of the logo per se. First, what the marketing department builds on top of the logo through follow-on marketing campaigns will, over time, build the equity associated with the brand logo. Be it Pepsi or Air India’s new look that is expected to be unveiled soon. Second, a logo of a well-known and loved brand is like the face of a loved one – familiarity and love overpowers looks.

In this #BLStateoftheEconomyPodcast on #MacroEconomy, Aditi Nayar

What might be the logic behind the Make in India logo? Why is it a

Next Diwali, Let's Avoid the Condescension of Doing Good

Swoosh, there it is. — Justin Kerr Design

BusinessLine cements its leadership position - The Hindu BusinessLine

Army's insult if Dhoni removes insignia logo off his gloves': Retd

Swoosh, there it is. — Justin Kerr Design

Advertising in the Pandemic's Reality

What might be the logic behind the Make in India logo? Why is it a

University of California, Los Angeles Organization Company

Projects — Sirius Thinking, Ltd.

Priya Narayanan on LinkedIn: The Swoosh and the Squiggle: Is there