What is the curse of knowledge and how to stop it hurting your marketing

There is a curse that so many business owners have, and thankfully there is a way to break free from it. What is this curse? It’s the curse of knowledge and it’s when we talk in a way that goes Waaaaayyyyyy over the heads of our audience.

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The Curse of Knowledge: How Expertise Can Hurt Your Communication

What is the curse of knowledge and how to stop it hurting your marketing

The Curse of Knowledge: How Expertise Can Hurt Your Communication