What Is Puffery & How It Affects Your Brand Reputation

Por um escritor misterioso

Last updated 09 novembro 2024

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

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[Preston, Ivan L.] on . *FREE* shipping on qualifying offers. The Great American Blow-Up: Puffery in Advertising and Selling

The Great American Blow-Up: Puffery in Advertising and Selling

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Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context

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