What Claire's Phygital Roblox Strategy Means For Gen Zalfa Marketing

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Metaverse Daily (@MetaverseDaily_) / X

Roblox marketers feel the tension—inside brands' next challenge on

Metaverse Daily (@MetaverseDaily_) / X

Gen Z Fuels Fashion And Brands In The Metaverse, Latest Roblox

Celebrity power fuels fashion's Roblox strategy

Kelly V. posted on LinkedIn

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Claire's Wants to Meet 'Gen Zalpha' in the Metaverse - Retail

Metaverse on LinkedIn: What Claire's Phygital Roblox Strategy

Roblox report: Digital fashion is alive and well for Gen Z