Never Gonna Give You Up' Rick-Rolls Past 1 Billion Views

We’re never gonna give YOU up, Rick Astley. The “Never Gonna Give You Up” music video has passed 1 billion views on . The video reached the milestone on Wednesday, almost 12 years after its upload date and more than 30 years after Astley’s earworming declaration of devotion became a worldwide No. 1 hit. Much of the song’s post-80s popularity is due to its co-option as one of the earliest trends, “rickrolling,” a prank in which someone shares a link promising one thing but actually

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