Tommy Hilfiger : Fashion Branding Strategies in USA and China

ABSTRACT This article carrie out a case study of American fashion brand: Tommy Hilfiger and compared the differences of its brand strategies between the United States and China. This article analyzed its brand personality through SWOT Analysis Model.

How a billboard transformed Tommy Hilfiger, British GQ

How Western Fashion Brands Are Using Social Media in China - Fashionista

TOMMY HILFIGER Sunglasses

Tommy Hilfiger stages strategic Shanghai show

Most Profitable Fashion Brands in 2024

Turnaround Tommy: How Hilfiger's Once-Dead Brand Had Its Biggest Year Ever

A Project Report On Market Strategey of Tommy Hilfiger, PDF, Textiles

Marketing Strategy of Tommy Hilfiger - Tommy Hilfiger Marketing Strategy

Brand Analysis Of Michael Kors And Propose Fashion Marketing Strategies for Chinese Market

Solved CASE Tommy Hilfiger Book course, seciety demands more