IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.
The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.

IHOP says it's changing name to IHOb. Huh?

IHOP is Changing Its Name Again and for the Love of God Please Stop

IHOP's IHOb Name Change Boosts Brand

Why the IHOB Campaign Was Kind of a Fail

IHOP executives explain what's really behind the IHOb name change

Let's break down the rebranded IHOP (IHOb?) homepage

IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction - The New York Times

Hello, burgers: Ihop changes name to Ihob to debut new lineup

IHOb Know Your Meme

IHOP Becomes IHOb and Everyone Is Making Jokes - Thrillist

IHOB? 33 Savage Memes in Response to Ihop's Name Change