Political campaigns embrace streaming for midterm ads - Protocol

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Last updated 08 novembro 2024
Political campaigns embrace streaming for midterm ads - Protocol
The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.
Political campaigns embrace streaming for midterm ads - Protocol
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