How Hello Kitty Harnessed The Power Of Cute To Build A Multi

The Drum's series looking into the weird and wonderful origins of some of the world’s best-known brands brings a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald’s and Coca-Cola.

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Hello Kitty as a Symbol of Empowerment: The exploration of the Japanese icon's influence on feminine ideologies., by Emily Cheung

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How to build a brand — things I've learnt from Hello Kitty Exhibition, by Ellen Dong

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How Hello Kitty Went From Cute to $7 Billion Phenomenon

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