IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction

Burger Backlash: Why People Were So Upset With IHOb - Six Degrees

IHOb: Blunder—or Brilliant? Is there really such a thing as bad press?

IHOP faked its name change to IHOb to promote its burgers - The Washington Post

IHOP's change to IHOb has people talking

Dozens of Big Name Brands Epically Troll IHOP's Name Change to IHOB

IHOb goes back to IHOP, says it 'faked it to promote new burgers

IHOP Burger-Boasting Name Change Sparks Big-Time Roasting Online, FN Dish - Behind-the-Scenes, Food Trends, and Best Recipes : Food Network

What happens now with IHOP's name change campaign? – Daily News

IHOP changed its name to IHOb to promote its new lineup of burgers. They're shockingly good.

What happens now with IHOP's name change campaign?