Pokemon GO and the future of in-store augmented reality

Augmented reality allows retailers to give shoppers instant product details and promotions through their smartphones. These days it’s not uncommon to see people meandering into traffic or darting down dark alleyways with their eyes fixed on their smartphone as they hunt down Charizard or Pikachu.

Pokémon Go Brings Augmented Reality to a Mass Audience - The New York Times

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Pokemon Go' shows augmented reality's edge over full-on virtual reality - Los Angeles Times

Pokémon Go Brings Augmented Reality to a Mass Audience - The New York Times

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