Forever 21 brand to shed image of 'fast fashion' as it returns to Japan

U.S. fashion chain Forever 21 re-entered the Japanese market on Feb. 21 with plans to reinvent itself after pulling out of the country four years ago amid criticism and competition from internet shopping. 

Forever 21 to re-enter Japan apparel market, starting with online sales - The Japan Times

A new dawn for fast fashion? Shein and Forever21 team up

Forever 21 Bankruptcy: Fallen Fashion Brand Sells Itself for 99% Off

As climate activism surges, fast fashion brands like H&M and Zara may suffer - ABC News

Forever 21 is returning to Japan, trying to avoid repeating same mistake as last time

Teen Staple Forever 21 Relaunches in Japan As Upscale Clothier - Bloomberg

How to Bridge the Gap Between Fast Fashion and Sustainable Fashion - Indian Retailer

11 Retailers to Know in a Post-Forever 21 World - Fashionista

Shein: the Chinese company storming the world of fast fashion

View of a store of Forever 21 to close down on the West Nanjing Road in Shanghai, China, 21 May 2019. A growing number of foreign fast fashion brand Stock Photo - Alamy

Sheng Lu, Associate Professor, Fashion and Apparel Studies, Media Expert

Forever 21 brand to shed image of 'fast fashion' as it returns to Japan

Forever 21 to exit Japan in October - Nikkei Asia

View of a store of Forever 21 to close down on the West Nanjing Road in Shanghai, China, 21 May 2019. A growing number of foreign fast fashion brand Stock Photo - Alamy