Digital advertising ROI: Share of voice vs. win rate

Marketers look to achieve successful digital advertising ROI. But what is the difference between share of voice vs. win rate?
Marketers look to achieve successful digital advertising ROI. But what is the difference between share of voice vs. win rate? Both metrics can be used in your digital advertising reporting.

185 Digital Marketing Statistics 2023 (Ads, SEO, PPC & More)

Digital Marketing ROI Statistics and Guide

Share of Voice (SOV)

Share of voice guide for marketers Talkwalker

Measuring B2B marketing ROI

Share of voice guide for marketers Talkwalker

27 Resources for Assessing and Maximizing Social Media ROI

Share of Voice (SOV): What It Is and Why Is It Important?

Why Share of Voice Is Important to SEO & PPC

How to Improve ROI In Digital Marketing