Bait-and-switch Media

Bait-and-switch Media refers to various trolling pictures and videos that trick a user into viewing unexpected content, usually through fake linking, misleading thumbnails or titles and other duping techniques. While the Rickroll is one of the oldest and most well-known examples, others can include more nefarious switches with links to sites that cause computer viruses, shock sites or other NSFW media, so long as the intention is to trick an unsuspecting user into viewing something unintended.

Roseanne' Reboot Wraps A Bait-And-Switch First Season : NPR

Dark UX: Bait and Switch - Usertimes

Donald Trump's Great Bait and Switch

California regulators cut incentives for rooftop solar…

16 News Now Investigates: Bait and Switch Schemes on Social Media

Dallas Mayor Switches to G.O.P from Democratic Party - The New York Times

Bait and Switch' Reviews Cause Skeptical Consumers

Tobacco Kills. Quit Now, India. - Be cautious, #BaitAndSwitch ahead! ⚠️ A friend that can harm your child is lurking in their social media feeds. Who might it be? Drop your guesses

B cell targeting in CAR T cell therapy: Side effect or driver of CAR T cell function?